Marketing

Marketing Analysis Systems

    Trending Report
    Inquiry Tracking
    Marketing Tracking System
    Admission Source Tracking
    Monthly Marketing Analysis

Marketing Team Policy and Procedure

    The Inquiry / Tour Process
    Inquiry form
    Phone Link form
    Inquiry follow-up procedures
    Weekend and after hour inquiries
    Touring techniques
    Closing the Sale
    Tour Survey Procedures

Internal Marketing Systems

    Model room
    Admission day procedures
    Room inspection report
    Customer exit surveys procedure
    Welcoming a new resident

External Marketing Systems

    SWOT Profile
    Marketing Action Plan
    Marketing Calendar
    Competitor Profile
    Hospital interview
    Marketing Contact Log
    Sales call rotation
    Primary Referral Sources
    Secondary Referral Sources
    The Sales Process
    Basics About Sales
    Follow-up Hospital Visits